PhilPlans is one of the leading financial solutions companies in the Philippines providing innovative pension, education, and memorial programs that build financial preparedness for the future. Registered with the Securities and Exchange Commission (SEC) on April 19, 1989, PhilPlans was launched on October 12, 1989.

The Challenge
Create a memorial plan campaign that will focus on the celebration of a life well-lived as opposed to death.

The LDL Solution
(literally) A "Think out of the box!" campaign.

Result
Increased inquiries that translated to sales as campaign was published on All Souls Day.