Triumph International is an international underwear manufacturer founded in 1886 by the families Spiesshofer and Braun in Heubach, Württemberg, Germany. The first foreign subsidiary was established in Zurzach, Switzerland, which has become the company's headquarters.

The multinational manufacturing and marketing organization operates in 120 countries around the world. In 2010 the company had an annual turnover of 2.2 billion Swiss francs, and over 36,500 employees.

Triumph is a family-owned business whose brands include Amo, HOM, Sloggi, Triumph and Valisere.

The Challenge
To stage the Triumph Inspiration Awards in Manila, Philippines and accompany winner to Berlin, Germany to cover the Triumph Inspiration Awards’ culminating event during the Mercedes-Benz fashion week.

The LDL Solution
Partner with SoFa (School of Fashion and the Arts), a reputable fashion school to ensure quality contestants and hold the culminating event of the Manila leg in Members Only, an exclusive membership bar and lounge, to tap into their clientele composed of VIPs, CEOs, celebrities and personalities

Result
World-class event that produced P950K worth of PR